How Vital is SEO for Digital Marketing? | Digital Marketing Company in Chennai
68% of online customer experiences start with search engines. Is your brand showing up as top search results on leading search engines like Google or Microsoft Bing? Be friends with SEO to boost your digital marketing efforts and drive long-term business discoverability and growth. In this blog, we will discuss how SEO is critical for digital marketing in 2024 and beyond. What is SEO? SEO stands for Search Engine Optimization. It is the practice of improving a website’s visibility on search engines like Google. The goal is to increase organic, non-paid traffic by optimizing various elements of a website to make it more attractive to search engines. This includes on-page elements like keywords, content, and meta tags, as well as off-page factors like backlinks. SEO ensures that a website ranks higher in search engine results pages, driving more relevant visitors to the site. Effective SEO leads to higher conversion rates, better user experience, and increased bu...