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Multi-Threading Sales: Unlocking Growth for Modern Businesses

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Selling to businesses has evolved significantly over the years. Today, it’s rare for a single person to make the final purchase decision. Most buying decisions are reviewed by multiple stakeholders—each checking pricing, technical fit, and risk—making it risky to rely on just one contact to close a deal. Multithreading in sales addresses this reality by building relationships with multiple people within the same company. In practice, this means maintaining conversations with several contacts so opportunities keep progressing, even if someone leaves the company or becomes unavailable. This approach is widely used by large sales teams and smaller vendors working with B2B sales partners. If you work with a B2B sales company in India, this concept will already be familiar. This guide explains what multithreading is, why it’s crucial in modern sales, and how you can implement it immediately. What Exactly is Multithreading in Sales? Multithreading in sales is the deliberate practice o...
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What’s Shaping the Future of Sales and Inside Sales in 2026

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  We remember how sales used to be only suit-and-shake? Funny how quickly that image fades. Now, sales is a timed video, a threaded Slack message, a predictive score, and occasionally, a real human conversation that feels like a relief. The  future of inside sales  in 2026  is not just about tech; it’s about how people feel when they talk to you. For businesses in India and worldwide, that’s the real competitive edge. The Forces That Matter 1.AI in sales has matured.  Not just flashy scripts, but real help, such as lead prioritisation, content suggestions, and call summaries. AI takes care of the grunt work so reps can ask the right questions. 2.Buyers are fast and remote.  They expect tailored answers on their schedule, sometimes in a chat, in a 5-minute demo, or in a quick trial. 3.Markets like India are experimental hubs.  Teams in Chennai, Bengaluru, and Pune aren’t just supporting global sales; they’re testing new approaches that actually scale. 4...
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10 Sales KPIs Every Sales Team Should Be Tracking

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  Sales teams that measure the right things sell better. From Delhi’s corporate hubs to Chennai’s tech corridors, the principle stays the same when you work with any  B2B Sales company in India . Also, did you know that around three-quarters of businesses now use CRM software to manage customer and pipeline data, and teams that use CRM are far more likely to hit their sales goals? Responding to a new lead quickly makes a real difference. Attempts made within the first five minutes can raise conversion rates many times over compared with waiting a day. Finally, churn tends to be low for established B2B software businesses, but even a small percentage of customers leaving every year can erase growth if you do not manage renewals.  These are not abstract points; they are the reasons that measuring sales performance matters and why sales leaders insist on clear sales performance metrics. However, numbers do not have to be intimidating. You do not need a doctoral thesis to re...
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