STEPS TO CREATE AN OUTSTANDING MARKETING PLAN
Marketing raises many challenges that make the process similar to the storm at sea. Again, whether you are a CMO or marketing operations manager, it’s important to design a major marketing planning process that would reflect your organizational goals and objectives by achieving set targets effectively and efficiently within the marketing budgets allocated. Besides, when you are planning for a business with limited resources, it sometimes takes time to determine where to put your money since you cannot afford to spend too much in a bid to achieve organizational objectives. That is why the marketing plan is not just a plan, it is an important tool, a guide, and a program that helps to set directions. Rather, it has been created deliberately to help guide and direct your team, to focus and prioritize the work, and to make real progress possible. This article is here to help you find your way out of this dark alley, with the five-step guide to building a data-driven, goal-oriented, a...