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Why Every Brand Needs a Solid Social Media Strategy in 2026

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Why does 2026 feel different, and why should you care? Well, you can tell something’s changed because the moment you scroll, attention snaps one way or another, and it’s getting harder to hang on to it.  Short videos, faster feeds, AI tools that help write and edit, and creator recommendations are moving the goalposts. That makes  social media  less like a marketing channel and more like the first place people form opinions about brands. If you treat social as a to-do, you’ll lose ground to brands that treat it as a full-time shop window.  So what do you do? Being present doesn’t mean posting more. It means building predictable ways people discover, test, and trust you. That’s why a clear social strategy matters — it’s the practical scaffolding that keeps louder competitors from owning your customers’ first impressions. The Hard Facts (Few Quick References, Because Guesses Cost Money) – Short-form video  keeps winning attention; it holds viewers’ interest and dr...
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the Future of Sales and Inside Sales in 2026

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We remember how sales used to be only suit-and-shake? Funny how quickly that image fades. Now, sales is a timed video, a threaded Slack message, a predictive score, and occasionally, a real human conversation that feels like a relief. The  future of inside sales  in 2026  is not just about tech; it’s about how people feel when they talk to you. For businesses in India and worldwide, that’s the real competitive edge. The Forces That Matter 1.AI in sales has matured.  Not just flashy scripts, but real help, such as lead prioritisation, content suggestions, and call summaries. AI takes care of the grunt work so reps can ask the right questions. 2.Buyers are fast and remote.  They expect tailored answers on their schedule, sometimes in a chat, in a 5-minute demo, or in a quick trial. 3.Markets like India are experimental hubs.  Teams in Chennai, Bengaluru, and Pune aren’t just supporting global sales; they’re testing new approaches that actually scale. 4.Hybrid...
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New Rules of Sales: Trends

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  You know that feeling when you’ve rung someone three times, left a voicemail, sent an email, and there’s radio silence? Classic. Sales used to look persistent, measured by how many calls you could stomach. These days, if that’s your plan, you’ll probably run out of breath before you hit your target. Selling still needs grit, but you also need to ask, “ What are the latest trends in sales for 2025? ” and “ What are the new rules of sales in 2025? ”. These questions are important! Currently, sales also need a softer touch, smarter choices, and a little digital common sense. Let me explain how a  B2B sales company in Chennai ,  Mumbai, Bangalore or anywhere in India, as well as across the world, can make this happen! People first – yes, even when the tech is flash Automation is great for routine  sales services in India .  It’s a boring admin task that nobody wants to do. But here’s a mild contradiction: automation can also make your communication feel strangely ...
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